7 debunked myths about perfume, cologne
Applying a fragrance seems like such a simple practice.
Spritz, set and go. Right?
But it may not be as simple as you think. Perfume making is a combination of chemistry and art. How you apply it, how you store it and how you buy it matters.
Here are 7 commonly held beliefs about fragrance that you may need to unlearn:
Myth 1: You should rub in a scent after application
After spraying a spritz or two of fragrant goodness on your wrists, it may feel like an instinct to rub it in.
Many people believe this practice helps the fragrance absorb. In reality, you’re only creating friction that breaks up the molecules of the fragrance.
The heat created from the rubbing evaporates the scent and produces enzymes that will change the reaction of the fragrance.
The best practice is to let the fragrance rest on the skin and let it absorb naturally.
Myth 2: Perfume is for women, cologne is for men
The terms “perfume” and “cologne” refer to the concentration of scent oils in a fragrance.
Cologne has the lowest concentration of scented oil, typically around 2-4 percent. Perfume contains a higher concentration of scented oil, typically around 20-30 percent.
Generally speaking, these scents are gender neutral.
There might be scents that are traditionally considered more “masculine” or more “feminine” than others, but it’s always up to the wearer to decide.
As you explore fragrances and determine which options are best for you, be sure to explore all categories. Your new favorite scent may be a lower (or higher) concentration.
Myth 3: Perfume smells the same throughout the day
Some fragrances are designed for the aroma, but the majority of fragrances are structured in a way that the scent dries down.
This journey of scents has everything to do with the notes. Each note level plays an important role.
The top notes shine within the first 5-15 minutes of application and are responsible for first impressions.
Middle notes are the heart of the scent and have an average of a 20-60 minute evaporation time. Finally, the base notes take six or more hours to evaporate and combine with the middle notes to make up the main theme of the perfume.
The truth behind this myth is that your scent will likely smell different by the end of the day compared to its initial application.
Myth 4: The best place to spray perfume is actually your hair
There are varying opinions about whether or not you should spray a scent in your hair to maintain a lasting scent.
Some warn that the alcohol can dry out your hair, while others say it’s such a nominal amount that it wouldn’t do any damage.
The truth likely lies somewhere in between. Sometimes a light mist to the hair can help the diffusion of a scent.
But the important factor of a long-lasting scent doesn’t necessarily have to do with the great hair debate. The most important thing, above all else, is keeping your skin hydrated. Scents do not absorb well with dry skin.
Use an unscented moisturizer before applying perfume or cologne. Then, consider applying your fragrance to the top of your ear, since skin is usually oily there. It’s also best to focus on pulse points of the body, such as the base of your throat, wrists and inner elbow.
Myth 5: The nose knows best
The nose does a good job of ignoring unnecessary information.
Nose-blindness is a real thing. The phenomenon actually has a name: Olfactory fatigue.
Remember, just because you can’t smell your fragrance anymore doesn’t mean it’s not there.
Don’t drench yourself in your fragrance just because you can’t smell it anymore. Someone else (probably) can. In the world of fragrance, less is more.
Myth 6: You can store it and forget it
Your bathroom may seem like a logical place to store your favorite fragrance since it’s the hub of most primping and preparing, but heat and moisture can make your scents break down faster and spoil a fragrance’s smell.
Fragrances have three main enemies: Light, humidity and heat.
While your fragrance won’t necessarily “go bad,” it can start to smell differently than intended if stored in less than ideal conditions.
Keep your fragrances stored in a cool, dark place whenever possible.
Myth 7: The more it costs, the better it is
Some of the cheaper fragrances can wear better than designer fragrances.
Don’t get too distracted by designer brands or celebrity endorsements.
Instead, focus on the notes and product descriptions. Be familiar with your own note preferences.
Sometimes the more affordable perfumes may last longer on your individual skin type and smell better for a longer period of time.
No matter what your favorite scent is, you can find it for a fraction of retail prices aromafi.com. We guarantee brand names and offer up to 80 percent off retail prices, helping smell your best for less.